What is Cultural
Intelligence (CQ)?
Cultural Intelligence (CQ) is a globally recognised way of assessing and improving effectiveness for culturally diverse situations. CQ is rooted in rigorous, academic research conducted by scholars from around the world. Leading organisations in business, education, government, and healthcare are adopting CQ as a key component of personnel development and competitive advantage.
In simple language, cultural intelligence measures how we behave in diverse situations. We all have an inherent culture, but the good news is that we can all increase our CQ.
Research demonstrates several consistent results for individuals and organisations that improve CQ, including:
- More effective cross-cultural adaptability and decision making
- Enhanced job performance
- Improved creativity and innovation
- Increased profitability and cost savings
- Enriched situational awareness
